Grenade is a trusted sports performance and energy brand which has grown rapidly since 2010. Recognised as the world's fastest growing sports performance and weight management brand and also an exciting sports nutrition company, they have grown from strength to strength, most recently receiving their second private equity deal with Lion Capital.
Grenade approached KMS in 2016 looking for innovative point-of-sale displays that would improve brand and product awareness, maximising engagement with their customers and ultimately driving sales. The displays needed to be versatile enough that they could easily be updated to promote new products and campaigns, whilst sitting perfectly within the Grenade image as a lifestyle brand for healthy eating.
KMS were able to fulfil Grenade’s brief using our 49” floor standing LCD coolers and our 32” counter LCD cooler. The Cooler’s transparent door allows for HD video content to be played and updated as often as required at the touch of a button to promote the products stored in the coolers or latest campaigns. Built-in motion sensors and speakers have helped to further increase customer engagement.
Grenade used the 49” coolers to introduce new products “Killa Coffee” and “Carb Killa Shakes” to their brand. The coolers were placed at the front of a Tesco Extra store promoting two products through the HD transparent screen whilst utilising advertising space on the sides of the cooler.
The 32” coolers have been used at events and exhibitions to help promote the brand and products whilst keeping a brand consistency, ensuring that Grenade products are easily recognised in stores by their customers and fans.
Grenade saw an increase of sales by 40-60%. These figures have substantially improved cash margin and average order size. Innovative technology within the screens have helped to grow brand awareness, not just through the thousands of consumers visiting the store per week, but also through social media, where followers and fans have posted videos and photos of the coolers.
Following the success of the cooler in Tesco, Grenade have placed an order for 25 more coolers which will be deployed within Holland & Barrett stores as well as selected Met-Rx stores this year. In addition to this they are working with Health Clubs to build their brand and create “on-the-go” healthy eating.